I was awake at 4, this morning.
Not a bad, panicky "shoot, I can't sleep" feeling, just awake.
So I got up and decided to do some work, savoring the quiet of a home rich with the slumber of people I love.
I turned on my laptop and within a few minutes, I noticed: every site I landed on seemed to have an ad for sleeping potions. "CAN'T SLEEP?" "WORRIED ABOUT INSOMNIA?" "WANT TO GET SOME REST?"
All this because I was online at 4AM.
Part of me is very aware of the brilliance of such targeted marketing.
And part of me - the biggest part - is creeped out. And somehow a little sad.
(Ok, so I see a nap in my afternoon's future.)